Cycling and pistachio processing. Two seemingly distant worlds, but which share an entire universe of values. Commitment, perseverance, experience, love of nature, satisfaction with the results achieved, the desire to overcome one’s limits to reach even greater goals. And these are just to name a few. This is why this year Marullo SpA is proud to be among the sponsors of the Everesting World Championship Linguaglossa – Etna Nord.
Born as an informal challenge between cyclists, the discipline of Everesting represents one of the most extreme endurance cycling challenges. In recent years, this grueling endurance race has spread globally, with thousands of athletes in over 70 countries. The name of the event is closely linked to its ambitious goal: to reach a total positive elevation gain of 8,848 meters, equal to the height of Mount Everest, by choosing any climb and repeating it as many times as necessary. This is a particularly tough test, requiring considerable physical and mental preparation.
The first Everesting World Championship arrives in Sicily on September 20th and sets its starting point in Linguaglossa, in the province of Catania. The start will be in Piazza dei Vespri Siciliani and the route will take you up a slope on Mount Etna, reaching Piano Provenzana, before returning to Linguaglossa. The event retains its amateur and non-competitive nature, respecting the original spirit of its conception.
Our sponsorship will feature our brand on the cyclists’ jersey numbers, on various banners along the route, as well as on the finish arch and the podium. The event will retain its amateur and non-competitive nature, respecting the original spirit of its conception. For this reason, all athletes who complete the challenge will ideally be “winners” and will receive a Finish Kit as a prize. However, the athlete who achieves the best overall time will receive a special prize: the exclusive “Pistachio Jersey” by Marullo!
We are really excited about this collaboration. For us at Marullo, the Everesting World Championship Linguaglossa – Etna Nord represents a perfect metaphor for our corporate philosophy and our daily work. A form of industriousness that seeks to aim high (metaphorically and literally), not to surpass competitors but to offer a virtuous example to all lovers of good stories. To demonstrate that you must always give your best for yourself, together with others, and not against them.
For information on the race and a map of the route, visit the event’s official website.
